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How To Create Images & Video in Minutes With Adobe Spark

ADOBE SPARK – GRAPHIC & VIDEO DESIGN MADE EASY

Historically Adobe has provided the best software for the professional graphic designers, photo editors, and complex media creators. These programs have been the backbone of the industry for quite some time. But for most of us, we don’t have the time, the skill, or the bandwidth to learn and become proficient in such highly technical and complex programs. Well, our problem may be solved. Adobe has released a new series of tools (Adobe Spark) designed for us to create social graphics and videos that are easy to use, full of options and easily integrate with our social media platforms. Adobe Spark consists of the web app, Spark Post, Spark Page and Spark Video. The web app allows for creating graphics content, web stories and animated videos. Spark Post (posts and graphics), Page (web stories) and Video (animated videos) are apps that are only currently available on Itunes. It relied on Adobe’s vast knowledge of attributes such as color, typography, composition and brought it together into a template form. Designed for the non-professional graphic designer to help create top quality graphics in a simple to use templated design. Even though there are a multitude of templates within the app you can still customize quite a bit of the message if you so choose. Adobe Spark takes a lot of the guesswork out of creating posts or videos. You can sign into Adobe Spark for free. Once there you can choose to design three types of files. PostPage, or Video. Begin by clicking the + sign it lets you choose from one of the three elements listed above. The Page option allows you customize a stand alone page, intended for a more temporary purpose. Think of a page for an event or anniversary, etc. It’s a great web page builder to be used as a supplement for page design. Post allows you to create a custom graphic to integrate easily with your social platforms. Click the + sign and the first step is to add your text. Next, you will pick a graphic size. They have several preset options based on what type of graphic you are creating and for what social platform. You can choose, Facebook, Twitter, Instagram, LinkedIn. All the major platforms have templates optimized for different image types such as ads, cover photos, headers, blogs, etc. Browse around and you will likely find a template for what you’re creating. Once you have chosen the format for your post, you can now choose the color scheme. The real experience of Adobe comes into play here as it has preset color palettes to choose from. For someone like me, this is awesome. I won’t have to choose multiple colors randomly and hope they match. Within each pallet, it gives several option within that group. This way you can ensure that your color choices look professional and appealing. The background photo can be customized. There are preloaded options from Adobe, or you can upload from your library. There are also default options for the design for the text graphic as well. You can quickly and seamlessly navigate through the options to find the one that best fits your image and theme. The image can be shared directly to your social media platforms, or you can download the image and upload to whatever destination you choose. The interface operates similarly with the Post as it does Video. Once you click the + button, you will begin by adding your title. You can then choose from a series of different templates. It creates a structure for the animated slideshow. It loads the template and the suggested graphics. We can do a voiceover, upload photos, playback the project as we go and you can share the video once complete. All in all a very simple to use video producing platform. You can seamlessly change the theme with the click of a button. There are limitations on how you can introduce each slide but for a quick, professionally looking slideshow it works great. Adobe Spark is a fantastic new addition the lineup of Adobe products. It helps us quickly create a variety of social graphics and animated slideshows. It is easy to use and helps its users design professional quality content without having to be an expert in Adobe Creative Suite. Take it on the go with the app’s for your IPhone or use the web tool. Either way, you will have a great time creating high-quality graphics quickly and efficiently. Until next time, have fun stormin’ the castle!

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