In today’s digital marketing landscape many businesses are developing and launching online courses for their customers. If your business model is one that could benefit from such a product launch, Thinkific is a must have tool.
The idea of developing, marketing and launching an online course seems overwhelming to most who have not yet navigated that journey. With that said what if I told you there is a platform that eliminates the hassles and frustrations and simplifies the course launch process, would you be interested in learning more? Thinkific is such a product. If you are beginning the process of integrating online courses into your business, or a novice that has been using other platforms such as WordPress, then this is a must-have service.
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Thinkific is a managed service that will allow you to design, build, and launch your next course within one platform. In fact, we have migrated our courses and are using Thinkific ourselves. What are some of the things you need to take into consideration when developing an online course? We have broken it into three general categories…
Marketing and Sales Memberships:
You have to find a way to create landing pages, sales pages, and e-commerce solutions for purchases. This is typically done through a membership site plug-in inside WordPress or use of multiple different services for each task.
Learning Management System:
Now that you have your sales and marketing system in place you have to create your course delivery modules. This can also be set up in Word-Press by building parent and child pages and serves as a proper way to navigate them through the process. Now keep in mind you’ve got a lot of plug-ins going so if Word-Press breaks then you have issues. Nothing uncommon just a simple reminder as you launch your product.
Gif Credit: Thinkific
System Administration:
This is how you manage member access to course content, email communication, identifying incomplete course work, refunds, if there is accreditation involved you have to find a way to test the members and so on.
So how does Thinkific play into this? It covers just about everything we just identified into one simple to use application. Not only does it offer solutions for each of these key values above but it also comes with multiple additional benefits which save you money that happens to all be built into your membership.
As you know, video plays a huge role in most online course content today. With that said Thinkific provides you with hosting for your videos within the membership. This will prevent you from opting for free video hosting via platforms like YouTube where then anyone can potentially access your course content for free. Also, if you are paying a vendor to host your videos, then you will typically pay around $40-$80 per month for such a service. Couple that with the savings from the e-commerce features you could save an additional $20 per month you would be paying a provider like PayPal.
So if you are launching an online course and want to focus more of your time on the content rather than what to do with it once you have it then Thinikific is a must have for your business. It will quickly walk you through each step to ensure you have a polished product to present to your clients. With so many built-in features, it will save you in operating expense since you won’t have to pay for additional service providers. This is why Thinkific is a great solution for your business and taking your message to the next level.
