Good question, and one we've been asked a few times. We committed a tremendous amount of time and resources (read $$$) to creating the website that you currently see. By any measure, it's a huge improvement over the old, static site which we were all very sick of! This is borne out by the traffic: Dotto Tech now gets about a 1000 unique visitors a day - nearly 10 times the number of visitors it got 18 months ago. The increase is - I'm pretty sure - because visitors find the site to be more useful and engaging. Podcasts of current and recent episodes have proven very popular, and were the number one feature we had wanted to add.

Asking people to register is the simplest mechanism we have for measuring both unique podcast views and visitor loyalty in terms of return visits. It provides us with some important metrics that help tell us whether or not we're on the right track with the site. It is also a bit of a quid pro quo - we encourage visitors to post comments and in general contribute to the Dotto Tech community - but doing so carries a small degree of responsibility which we ask you to demonstrate by taking the trouble to create an account.

 - Dan Zimmer