Great content is one of your biggest assets! It drives people to your website, engages your followers and helps you build a quality email list.
And, as with all great assets, it needs to be managed.
Today, I’m going to share how we manage our content publishing schedule.
Creating a content publishing schedule with Asana
Asana is great project management tool and we use it to design our content strategy.
Why Asana when there are so many other tools specifically designed for this?
It was a mix of conscious choice and happenstance!
For a long time, Dotto Tech’s publishing schedule was a bit more haphazard. But, as the team grew we needed something a little more defined.
At around the same time, Asana added Trello-style cards to its line up making it easier to visually track projects.
It was the perfect match.
Designing the content publishing schedule
A streamlined content schedule is great for both your team and your readers.
To keep track of ours, we created a list for each stage a piece of content moves through, starting with staging all the way to publication and beyond.
A typical piece of content starts off as an idea card in the staging list.
Once the idea has been defined, the card moves into production.
That’s when every team member gets assigned a task and a date within the card.
Once the task is complete, it gets checked off!
To keep everything in the same place any assets linked to the task such as thumbnails are uploaded to the corresponding task.
This makes it easy for everyone to access what they need without wasting time searching for it!
Asana also makes it really easy to keep communication confined to specific tasks and sub-tasks.
So, if we need to talk about the copy, we keep the conversation confined to this space.
This gives all our conversations specific context and makes them easy to find.
Keeping all our assets and communication in the same place makes it easy to see exactly what’s done and what needs doing.
This minimizes time wasting and chasing information up in inboxes!
Once all the tasks are complete, the card moves into publishing!While Asana isn't a typical content management tool it has some specific benefits!Click To Tweet
It gives you the freedom and flexibility to create a system that works for you and your team while providing ample storage and easy ways to talk to each other.
Until next time, have fun storming the castle!
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